Just Pin It! Marketing for Romance Writers and #Pinterest

I’ve been a member of the group Marketing for Romance Authors for quite a while, and I also follow their blog. We’ve been talking about using Pinterest recently, which isn’t something I know a lot about. Fortunately there are lots of authors in the MFRW with plenty of expertise, so with their permission, I’ve reproduced this blog post written by the ever-helpful Paloma Beck, as I found it a great introduction to using Pinterest. Thanks, Paloma!
****
Let’s talk about Pinterest.
It’s not just for fun. It can be another FREE social networking tool for authors. MFRW grabbed onto this tool and has successfully been sharing pins with potential readers for awhile now. We provide MFRW authors the chance to be highlighted on our boards but wouldn’t it be even better to have your own Pinterest account?
This post is intended to walk you through the process of getting started. Try it. Then leave a comment and tell us how you did. Or if you already have a Pinterest account, comment and share how you use it.
Start with the basics… go to www.pinterest.com.
1. Open an account and set up your profile (being sure to add your links). Your profile will look similar to twitter – you have a limited amount of space to identify yourself so be mindful of your words. BONUS: You can even use your facebook account to set up your account and make it even simpler!
2. Install the PIN IT button onto your browser toolbar. This little button makes it a one-step process to put your pins onto boards while you’re on-line. To install it, click the + button on the top of the pinterest screen, then click on Pin It button and it will take you through the process.
helena fairfax, pinterestThat’s it for set up and now you’re ready!
It’s that easy? Yes, yes it is.
Now you get to have some fun but we’re going to call it work so… time to get to work!
3. Create some Boards.
Just CLICK on the + button along the top again. Choose Create a Board. Name it. Categorize it. CLICK Create Board. Some good choices are things that interest you (check mine out for ideas) and that can tell readers more about you as an author and as a person. NOTE that you can always add more boards at any time. Some ideas include a Books Board, Guest Post Board, Features Board and a Review Board. You can even create a board for each of your books or series, published or WIPs. Add a board for important quotes and potential character ideas.
helena fairfax, pinterest4. Add Pins.
There are lots of ways to do this. First, you can use that same + button along the top to add pins from the web or to upload some from your computer. You can use your Pin It button to add any photos from any website. You can also browse the general Pinterest site by clicking on the word Pinterest in the top center of the screen, browse and re-pin. Put some fun pins on your boards – don’t worry right away about perfection.
Be cautious of copyright in regards to photos you pin! It’s best to use photos you own or, if not, be sure the original source is listed in the pin’s description. You can verify the source link is there by clicking on the pin and viewing the pin’s details.
Pinning Your Books?
This is where you definitely want to use the Pin It button. By pinning from a buy link -i.e. pin your book from Amazon- when others click on it, they’ll be linked automatically to a place to purchase your book. If the pin came directly from a particular site, clicking the pin once it’s opened will take you to the place from where it was pinned.
How does this help your business?
You will advertise to a wider audience. People who may not have otherwise find you will see you here. Check out this pin with more information on the benefits of Pinterest.
AUTHORS who use Pinterest well (& each a bit differently):
Karen Cote   |   Lisa Carlisle   |   Rayne Hall   |   Vicki Batman   |  Kayelle Allen   |    Cara Bristol
Want to do just enough? Here’s a Checklist for the BASICS:
1. Pin all your blog posts and books with links back to your blog or purchase location.
2. Click that little “tweet” button every time you add an important pin. These pins will get shared -through a vast network- and should bring people back to you.
3. Include the link to your Pinterest Profile wherever you include all other social networking links. It’s another outlet for you to get recognition.
Here’s a Unique Board -Writer’s Resources- with lots of good pins for authors. You can create engaging boards like this too.